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October 2025

Interview – Customer service and support

Me: How important is customer service in your business?CEO: Extremely important — it’s one of the main things that sets us apart from competitors. Me: How many support calls do you get in a typical day?CEO: It really depends — it goes up and down. Me: Do you know exactly how many you’ve received each […]

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Customer Call Centres

If you have a query with your supplier they typically implement customer support/customer care as follows:Large corporations use a multi-channel approach: Generally you will phone the call centre, or send an email or WhatsApp or fill in a form on their web site. All queries go to their ERP/call centre system/CRM. Someone will pick up

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Good service is proactive: A new standard for customer experience

There is an interesting article entitled“Good service is proactive: A new standard for customer experience” published in Bizcommunity: https://www.bizcommunity.com/article/good-service-is-proactive-a-new-standard-for-customer-experience-626931a The author, Bruce von Maltitz, states: “For many organisations, customer experience (CX) is still reactive – a customer has a query, a ticket is logged, and an agent responds. Even when this process is efficient, it’s

AI Agents, AI Chatbot, Customer care AI, Customer service AI

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