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Remember when they said an accounting system would take your bookkeeping job?– It didn’t – it changed the job.Remember when they said Excel would take your calculating job away?– It didn’t – it changed the job.No one remembers when they said that the horseless carriage, ie a car would take your horse and cart job […]
AI won’t take your job – it will change it Read Post »
How many customer loyalty cards do you have in your wallet right now? How many loyalty apps do you have on your phone?I have Pick n Pay, Checkers, Makro, Dischem, Builders, Woolworths, Clicks, Total Energies, Spar, Chamberlains, Vitality.Why? I get discounts and benefits when I shop. Do customer loyalty systems work?TOTALLY! The companies mentioned above
Repeat business is the best business. It costs far more to find a new customer than to keep an existing one. Take a nail studio as an example. Clients return every 2–3 weeks for gels, polish, manicures – and these are premium services. Once you’ve won the customer, it makes sense to give them a
Repeat business is the best business. Read Post »
“We aim to turn first time buyers into regulars and regular customers into repeat business.” How?With our WhatsApp based ET Customer Loyalty Program. How?Reward them. Incentivise them. Thank them. How does it work?From the business owner’s viewpoint, you give us your product/menu prices and details. You decide what rewards you want to give your customers
We turn first time buyers into regulars and regular customers into repeat business. Read Post »
Meta recently commissioned Forrester Consulting to study how consumers experience generative AI.One key finding stood out:👉 “Consumers’ top challenges with genAI are receiving incomplete answers and an inability to answer their questions. Nearly half of the consumer survey respondents who have interacted with a genAI chatbot or automated chat complained that it was unable to
MAXIMIZING AI AGENT POTENTIAL FOR CUSTOMER ENGAGEMENT Read Post »
South African Deputy President Paul Mashatile wants to regulate AI.Over the weekend the Deputy President stated “Artificial intelligence and technology, if left unregulated, will create a new digital divide deeper than apartheid ever was.” What exactly does he want to do? How do you regulate a piece of software?Let us remember that AI is simply
Automate. Automate – the act of getting work done in your business automatically. We are all familiar with a production plant that runs almost automatically. That fills up bottles, closes them, seals them, put a label on them ready for delivery, all without human intervention. We all are familiar with a website that takes your
