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A small retailer selling specialized groceries uses WhatsApp to keep its customers informed of daily and weekly specials. They have about 600 subscribers who have chosen to opt-in to receive daily or weekly WhatsApps. The retailer has a sign at the entrance saying, “scan here to receive our specials”. It works! The retailer says they […]
Use Case for a Professional WhatsApp Messaging System Read Post »
You’ve got a business in the service industry – a hair salon, barber shop, nail bar, beauty spa, coffee shop, infusion bar? A new client phones or walks in, maybe for a hair wash and cut, or nail gel. You provide the services, chat and get to know the client and they pay. You hope
How to market your business Read Post »
A WhatsApp powered Customer Loyalty System Launches to Simplify Rewards for Small Service-Based Retailers Johannesburg, South Africa – March 2026 – A new WhatsApp-based loyalty programme is set to launch, offering small businesses an easy-to-use system to reward repeat customers without the need for a dedicated app, loyalty cards or additional software. Developed by ET
The average person has 80 apps on their smartphone, of which they only use 9-11 on a daily basis and up to 30 per month. This includes pre-installed apps and popular apps like Google, Maps, Youtube, Whatsapp, Tiktok, games etc.Also an app for your bank and cellphone provider, on-line orders and deliveries.These numbers are determined
Apps Are Dead. WhatsApp Apps Are The Future Read Post »
If your Marketing Strategy Doesn’t Include WhatsApp, You Don’t Have A Marketing Strategy. WhatsApp is installed on more than 95% of South African smartphones. It’s reach is unrivalled. It has a good reputation. It’s how you communicate with your family and friends. It’s easy to use.A WhatsApp is opened more often than emails and read
WhatsApp Must be in your Marketing Strategy Read Post »
One of our AI clients, a small on-line store receives about 300 questions per month.About 10 of those questions ask for a human to talk to.300 questions? Not a lot you may say.That’s 15 per day. Not a lot you may think. 15 questions take about 4 minutes each to answer. Some quicker, others are
Efficiency continued Read Post »
Businesses spend a lot of time making their production processes more efficient. Sadly some don’t spend as much time making their office more efficient.A long time ago, I used to train people on Lotus 123 – the forerunner to Excel. One of the processes to learn was how to COPY/PASTE a formula (without a mouse
How many customer loyalty cards do you have in your wallet right now? How many loyalty apps do you have on your phone?I have Pick n Pay, Checkers, Makro, Dischem, Builders, Woolworths, Clicks, Total Energies, Spar, Chamberlains, Vitality.Why? I get discounts and benefits when I shop. Do customer loyalty systems work?TOTALLY! The companies mentioned above
Imagine having the right and being able to send emails, SMSs, WhatsApps to your customers. Business to business is easy because ordering is usually a formal process and they give you their details. It’s not so easy for retailers. They don’t know who their customer is when the customer walks into the shop. They don’t
The Right to Send WhatsApps to Your Customers Read Post »
Introducing the ET Customer Loyalty Program Why Have a Customer Loyalty Program? Winning a customer once is great – keeping them coming back is where real growth happens. Our WhatsApp-powered loyalty program gives your business a powerful way to increase repeat sales, drive referrals, and boost lifetime customer value. Why Loyalty Matters It can increase
The ET Customer Loyalty Program Read Post »
