An App-less customer loyalty app makes a lot of sense. The average mobile phones has 50 apps installed on it. Those 50 apps have enormous advantages over the others. It is highly valuable to have your app installed on your customers’ phones. Your brand is seen every time the customer uses their phone. It’s convenient, fast and easy to load the app. It’s almost guaranteed that the customer will use the app and remain a loyal customer.
The big problem is there are 2 million apps in the app stores. To get your particular app on your customer’s phone is very difficult, particularly if you have a small business. How can you compete with the banks, the cell phone providers, the big retailers? Realistically you cannot! 80% of your customers will never install your app because there are just too many available.
Many businesses nevertheless create apps that are not well supported. Apps for businesses tend to become a vanity project. It’s far better to get a bigger uptake of your customer loyalty program than a pretty app that is not well supported. It doesn’t help that many apps are badly designed.
How have we solved this conundrum? Our customer loyalty app is one app that will work with hundreds of thousands of businesses. No one need download our app because they already have it. WhatsApp is one of the five most popular apps in the world. It is used extensively. Everyone knows how to use it. If your customer has WhatsApp all they need to do to join your customer loyalty program is send a WhatsApp to the mobile number we allocate to you. No downloading of a new app. No wastage of your phone’s capacity and screen space.
Just send a WhatsApp to the number. That automatically joins your customer loyalty program. From the same WhatsApp screen your customer will place their order. Maybe they want to order a cappuccino. They click on the cappuccino and then “Place the order”. They can pay on-line via the secure Payfast system or even pay at the counter. It’s fast, easy and efficient. The system now knows the customer has ordered one cappuccino, and depending on your configuration of your loyalty program, will be told if they order 10 cappuccinos, the 11th one will be free or what ever number you choose! The customer will be reminded how close they are to getting their loyalty reward every time they visits and make a purchase.
How difficult will it be to convince your customer to join your customer loyalty program? It’ far better than asking them to download a 100mb app? All they need do is point their WhatsApp camera to the sign in your business to send a simple message or add your WhatsApp number to their contacts. They could even join by sending a WhatsApp from your Facebook page or website.
You decide what rewards to offer. It could be one free item for every 10 purchased. Or 5 for one item and 14 for another, Or an instant discount on a particular product.
Imagine having 1000 loyal customers who will appreciate discounts or freebies. You will never get as big an uptake with your own far more expensive app.
App-less makes sense
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