When a staff member leaves, what happens to the WhatsApp conversations with your customers?
For many businesses, the answer is: they leave too.
A salesperson, receptionist or technical support person may have hundreds or thousands of customer conversations stored on their personal phone.
When they resign, retire or move on, the business can lose access to valuable customer relationships and history.
This is not just a WhatsApp problem. It is a customer data and business continuity problem.
A business owned WhatsApp account allows conversations to remain with the company:
– one central number: on your website, Facebook page, LinkedIn and other channels;
– multiple authorised users;
– centralised conversation history;
– better customer follow-up;
– integration with business systems.
Your customer relationships are a business asset. They should belong to the business, not an individual’s phone, even when that individual is the founder.
How does your business currently manage WhatsApp customer conversations?
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