A sales manager’s job is to get sales.
More specifically a sales manager is responsible for leading and managing a sales team to achieve sales targets, develop sales strategies, and maintain customer relationships.
How are sales made? Via existing customers and new customers. Invariably a new customer and often existing customers will need to get more information before they make the buying decision.
Customers will get their answers via the company website, emailing, messaging or calling the company or its sales representatives. The ideal is for the sales person to take the call immediately, give an instant answer and get the sale and process it right away.
It seldom happens that way.
Often the salesperson is busy elsewhere and needs to call back or email back.
Sometimes the product query is of such a nature that it needs to be checked with other technical people that will delay the process.
Sometimes the customer needs the information when the business is closed at night or over the weekend.
Salespeople know that the faster they can react, the faster they can close the sale. That’s why there are messages conveyed to the customer “sale ends tonight”, “I can go talk to the sales manager today”, “The sales manager wants to reach targets before the end of the week/month”
If a customer puts in a query and gets the right answer quickly, he is likely to make the purchase decision. The longer he is delayed, the bigger is the chance that he will go elsewhere.
A Product Knowledge AI chatbot can do exactly that. It will give a response using the same tone and empathy as the sales person would have used. The difference is the Product Knowledge AI chatbot will do it inside 15 seconds. It will do it at night, over weekends, whenever the customer wants it, not when it suits the company. . I often use “15 seconds” in my comments, not to exaggerate, but because it is true. I’ve timed it.
What’s the upside?
- Faster reaction time
- Better product knowledge given to the customer
- More convenience for the customer
- Improves service
- Saves the company money
- Makes the sale
What’s the downside?
- NONE
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