If your Marketing Strategy Doesn’t Include WhatsApp, You Don’t Have A Marketing Strategy.
WhatsApp is installed on more than 95% of South African smartphones. It’s reach is unrivalled. It has a good reputation. It’s how you communicate with your family and friends. It’s easy to use.
A WhatsApp is opened more often than emails and read far sooner.
Your WhatsApps are sent exclusively to your customers. There’s no better or faster way to communicate with people who already know you.
A WhatsApp campaign can be sent in 20 minutes and will give instant response and feedback.
WhatsApp is not only a one-way communications medium. Customers can reply as fast as they can read a message – true two-way personalised marketing.
A few caveats:
No spam allowed at all. Every person MUST opt in – usually by sending a message first to your number. You cannot add your friends or customers without them explicitly agreeing.
Opt out must be supported and respected.
You must be POPIA compliant (GDPR in Europe) and have a published privacy policy.
How to get started:
The best and easiest way is for your WhatsApp number to be a QR code. They scan the code and it automatically adds the contact and prepares a draft message to be sent e.g “Hi, I want to subscribe”.
The customer will need a reason to add the number and send that first message. e.g. “Subscribe to our WhatsApp number and get a voucher for your next order”, “Subscribe to see our specials sooner than other customers”.
Many companies have begun their WhatsApp marketing journey by creating a group and sending out their campaigns to all members. This is a good start, but they very soon discover the lack of two-way communication and lack of automation and control over subscribers is very limiting.
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