Imagine having the right and being able to send emails, SMSs, WhatsApps to your customers.
Business to business is easy because ordering is usually a formal process and they give you their details.
It’s not so easy for retailers. They don’t know who their customer is when the customer walks into the shop. They don’t have a contact name or telephone number. When someone buys a cup of coffee, they know nothing about them, other than what they look like.
Imagine if you could send an advertising message to every single person who came into your coffee shop today: To say thanks for their business, to tell them that tomorrow you have a special on say carrot cake. How many of your 100 customers today will come in tomorrow to buy carrot cake? 1? 4? 10? Bearing mind each carrot cake sells for R70?
Maybe you only tell them about the carrot cake, or cheesecake once a week. Imagine being able to all customers who visited in the past month – all 800 unique customers. How many carrot cakes and cheesecakes will you sell then? 8? 32? 80?
That’s the power of a customer loyalty system. Your retailer is prepared to give substantial discounts to get your name and number and get their App on your phone. (That’s how Facebook works too).
All they want is the two “R”s. Repeat business and Retention of customers.
They do that by offering benefits and rewards.
The retailer then sends messages via their App telling you what benefits you have earned and what specials you can get today.
It works. It pays for itself, but it’s expensive and difficult to administrate. The App is a support nightmare.
That’s why our ET Customer Ordering and Loyalty System is WhatsApp based. No new App needed. Low cost to you, but easy to use for your customers. They already have WhatsApp installed and know how to use it. They spend hours per day on WhatsApp.
You don’t need to imagine anymore how profitable it is to send a marketing message to your loyal customers. Whether you sell cheesecake or service and wash cars. Or have a hair salon, or nail bar.
The message remains: you want repeat business from regulars and to retain new customers.
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