Better service = more sales
Faster reaction = more sales
The right information = more sales
Whether it is a consumer product or a business service or product, the first time you buy it you will have queries about it.
Who will get your business?
The company that expects you to wait for 2 hours or the one that answers you in 10 seconds?
The company where the answer is “I don’t know, speak to the branch directly” or the one that gives you the answer.
I recently had a genuine experience of this. I asked the person on the WhatsApp line if a particular branch also had the special offer and they said “speak to the branch directly”, without even giving me the telephone number of the branch. They didn’t even bother to contact the branch on my behalf to get me the information. Poor service!
Poor service = lost sales
Slower reaction = lost sales
Wrong information = lost sales
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