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An App-less customer loyalty app makes a lot of sense. The average mobile phones has 50 apps installed on it. Those 50 apps have enormous advantages over the others. It is highly valuable to have your app installed on your customers’ phones. Your brand is seen every time the customer uses their phone. It’s convenient, […]
An App-less Customer Loyalty App Read Post »
Better service = more salesFaster reaction = more salesThe right information = more sales Whether it is a consumer product or a business service or product, the first time you buy it you will have queries about it. Who will get your business?The company that expects you to wait for 2 hours or the one
Better service = more sales Read Post »
Me: How important is customer service in your business?CEO: Extremely important — it’s one of the main things that sets us apart from competitors. Me: How many support calls do you get in a typical day?CEO: It really depends — it goes up and down. Me: Do you know exactly how many you’ve received each
Interview – Customer service and support Read Post »
If you have a query with your supplier they typically implement customer support/customer care as follows:Large corporations use a multi-channel approach: Generally you will phone the call centre, or send an email or WhatsApp or fill in a form on their web site. All queries go to their ERP/call centre system/CRM. Someone will pick up
Customer Call Centres Read Post »
There’s a retailer I buy from occasionally. Yesterday I saw their Facebook advert saying send a WhatsApp to <xxxxx> for daily specials. The reason I saw the advert was because I was considering buying something and remembered they also supply it, so had visited their Facebook page. I sent the WhatsApp yesterday at 8:56am.I received
What a Waste of a WhatsApp Read Post »
I know I sound like a broken record, but if companies would care about their customer service, I wouldn’t need to complain.On Saturday I saw a product I want to buy, but I know competitive products had problems with the handle so I wanted to know if they keep spares. This company’s website had a
I need a spare part for a vegetable processor. It costs about R2500. So I went on-line and found three companies that may stock it. I put in a request to all three via WhatsApp. Which do you think will get my business? Update: Two of the three replied to me, both about 26 hours
Fast Response Times Read Post »
Am I the only one who gets very irritated that it takes companies days and sometimes weeks to respond to a simple query? I’m a customer and they pretty much ignore me or say “they’re busy – will get back to me when they feel like it – 48 hours, 5 days, 3 weeks, etc”
Customer Responses Read Post »
Automate. Automate – the act of getting work done in your business automatically. We are all familiar with a production plant that runs almost automatically. That fills up bottles, closes them, seals them, put a label on them ready for delivery, all without human intervention. We all are familiar with a website that takes your
One of our client gets so many messages via Facebook and Whatsapp that it became unmanageable. They wanted something to answer Whatsapps and told me they recognize that the faster they can reply, the better the chance the customer will buy. That’s marketing 101! Not exactly rocket science! Their customers don’t stick to office hours.
