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Repeat business is the best business. It costs far more to find a new customer than to keep an existing one. Take a nail studio as an example. Clients return every 2–3 weeks for gels, polish, manicures – and these are premium services. Once you’ve won the customer, it makes sense to give them a […]
Repeat business is the best business. Read Post »
Hairdressers: your business depends on repeat customers. We help hairdressers turn first-time customers into regulars. We turn regulars into loyal repeat customers who will refer others to you. How? Our ET customer loyalty app using WhatsApp is the easiest way to implement a simple to use but powerful loyalty program. Customers just use WhatsApp —
Does Your Business Depend on Repeat Customers Read Post »
“We aim to turn first time buyers into regulars and regular customers into repeat business.” How?With our WhatsApp based ET Customer Loyalty Program. How?Reward them. Incentivise them. Thank them. How does it work?From the business owner’s viewpoint, you give us your product/menu prices and details. You decide what rewards you want to give your customers
We turn first time buyers into regulars and regular customers into repeat business. Read Post »
Most large retailers have a customer loyalty program. They don’t do it to waste money.– They know it works– They know the value of repeat business.– They know the value of a customer loyal to their brand.– They know the value of being able to send messages directly to customers, special offers, useful information.– They
Why don’t small businesses have their own customer loyalty program? Read Post »
An App-less customer loyalty app makes a lot of sense. The average mobile phones has 50 apps installed on it. Those 50 apps have enormous advantages over the others. It is highly valuable to have your app installed on your customers’ phones. Your brand is seen every time the customer uses their phone. It’s convenient,
An App-less Customer Loyalty App Read Post »
The company is a swimming pool retailer. They sell equipment to repair pools, filters, cleaning equipment and chemicals. The pool industry in South Africa is very competitive: large chains, hardware companies and specialised pool businesses all compete against each other. It’s a cliche to say that the difference is service, but it’s more true than
There’s a retailer I buy from occasionally. Yesterday I saw their Facebook advert saying send a WhatsApp to <xxxxx> for daily specials. The reason I saw the advert was because I was considering buying something and remembered they also supply it, so had visited their Facebook page. I sent the WhatsApp yesterday at 8:56am.I received
What a Waste of a WhatsApp Read Post »
No, that’s false. AI is not an expert, but it can become an expert on some things in your business. You and your staff are experts in what the business does and what you want it to do. It could be technical issues that your technical department is expert at, it could be HR, it
AI IS AN EXPERT ON EVERYTHING Read Post »
The answer is slowly and carefully.Most big businesses ignore this advice and are spending millions on the most expensive consultants and then designing expensive software that will never work and be overtaken by better technology before it is implemented. Who remembers the early days of e-commerce? Around the year 2000, Standard Bank spent millions creating
How do you start your AI journey? Read Post »
Meta recently commissioned Forrester Consulting to study how consumers experience generative AI.One key finding stood out:👉 “Consumers’ top challenges with genAI are receiving incomplete answers and an inability to answer their questions. Nearly half of the consumer survey respondents who have interacted with a genAI chatbot or automated chat complained that it was unable to
MAXIMIZING AI AGENT POTENTIAL FOR CUSTOMER ENGAGEMENT Read Post »
